Customer Function Model

By Muthiah Kasi, PE, SE, CVS-Life, FSAVE In the late 60’s, Thomas Snodgrass and Ted Fowler recognized the importance of customer preferences in promoting

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Understanding Value

By Muthiah Kasi, PE, SE, CVS-Life, FSAVE Engineers and managers from various organizations participated in a seven day workshop at the Novotel Hotel in

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